Steve’s MacWorld 07 keynote
This week is Macworld 2007, an event where people from various industries gather to talk Mac held in San Francisco. It also features a keynote by Apple themselves often releasing new products (the two prior keynotes have seen new iLife releases for example and last year the intel iMac and Macbook Pro were announced). This year was no different, another keynote presented by Apple’s CEO, Steve Jobs.
Rumor mills often predict what is coming, some even creating bingo cards listing the possible rumors. This year Apple announced the Apple TV and Apple iPhone. That’s it. Nothing else. Literally a 2 hour keynote talking about 2 products. Well in all honesty, the break down was this:
Sales recap - 20 minutes
Apple TV - 15 minutes
Apple phone - 80 minutes
John Mayer - 5 minutes
So no new iLife, iWork, Mac Pro, iMac, Mac Mini, Leopard release date, high def iTunes audio or video, or an update from Adobe concerning universal binaries. How utterly disappointing. Two hours wasted on products that were more suited to be shown at CES as these two products were exactly that… Consumer Electronics. Great so now I can stream music & sound from an Apple branded streamer (something my Tivo already does and it also comes with a lot more for the same price) and I can have a phone through a terrible provider (Cingular). Oh wait… nothing is shipping yet. The Apple TV doesn’t ship until Feb/March and the phone hopefully (knowing the FCC) ships in June.
Last time I checked this conference was called MACworld, where are the Mac related products. Where is Adobe showing off Photoshop CS3 and Illustrator CS3? Where is Leopard? Intel released new Xeon workstation CPUs last week, where are the 8-way Mac Pros? Nope instead Apple Computer drops the Computer and becomes “Apple, Inc.” Personally Apple should just rename Macworld to Appleworld because they are trying very hard to become the “iPod company” instead of making computers.
Ok… I’m done complaining for the day.
Yvo
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